We are surrounded by digital marketing. Digital marketing campaigns are displayed on our computers, smartphones, tablets, or other digital devices. Digital marketing can appear in various formats, such as social media posts, display ads, online videos, search engine marketing, and sponsored social media ads.
This manual addresses the need for youth work to be competitive in providing educational services. The manual is developed as part of the project “Learning in Youth Work of 21st century”. As the whole project covers the idea of adapting youth work to the online environment and providing youth work organisations and youth workers with practical tools that can be used for developing or adapting educational activities to the online environment, it’s important to provide unique tools that can help organisations and individuals to engage with as many young people as their budgets and other conditions are allowing.
Manual: “Digital marketing and using digital tools in youth work” is a comprehensive guide for youth workers, covering various aspects of digital marketing and its application in youth work.
The manual is structured to provide theoretical and practical insights, with chapters covering topics of different types of digitalmarketing, strategies for content development, campaign planning, and the use of visuals and photography.
With this manual, we want to offer youth organisations and youth workers practical tools for understanding digital marketing and making their first steps in developing digital marketing plans, activities and campaigns for their organisations to reach more youth.
Enjoy reading, and we wish you good luck with your digital marketing endeavours!
“Learning in Youth Work of the 21st Century” is a project designed to modernize youth work in response to challenges amplified by the COVID-19 pandemic. Recognizing the gap in skills and knowledge for adapting youth work to online platforms, this project aims to effectively transition youth work to a digital environment. It provides youth organizations and their staff with the tools needed to develop or adapt educational activities for online engagement, catering to the changing habits of young people who are increasingly active online. The project underscores the need for youth workers to be familiar with digital tools and online learning methodologies, though not necessarily as experts, to offer relevant and effective educational opportunities for today’s youth.
