The GreenGuard project, focuses on tackling the issue of greenwashing, where companies mislead consumers with false claims about their environmental practices. This project is designed to empower young people and youth organisations through quality non-formal-education, equipping them with the skills to identify and counteract such deceptive practices.

To achieve this, GreenGuard aims to conduct research on greenwashing across partner countries, leading to the development of universal guidelines to prevent these misleading practices. The project also seeks to raise awareness among young audiences through tailored events and educational activities, ensuring they are better prepared to make informed decisions about sustainability.

A key component of the project is the creation of user-friendly digital tools, including a mobile app that offers resources for authentic environmental activism, helping users to identify false eco-claims. Additionally, a digital hub will be established as a centralised platform for accessing resources, training materials, and collaboration tools for youth and youth workers.